One of the biggest weak spots in the industry in my opinion is that the insurance industry as a whole has pretty much failed in its public relations efforts. What the industry has allowed the plaintiff's bar to do very successfully is to educate the consumer about the role insurance should play in society, which is not too accurate a depiction. The industry has done little to counter this damage but complain.
Metropolitan Life has done something I find really interesting. They are using social media to explain to people what role insurance should play in our society. Click here to see a two-minute educational video available on www.youtube.com. What do you think?
Sunday, June 8, 2008
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A recent Microsoft/Insurity survey cited the graying of the insurance industry and expectations Millenials have about technology in the work place. The long and short of it is that Generation Y wants to carry their social networking into the workplace.
I was in the HQ of a large property and casualty company last week. During a meeting, I suggested that we take a look at an educational video I knew to be posted on YouTube. We could not; the company had blocked YouTube access to all network users.
I understand the concern: the company didn't want a bunch of employees wasting time entertaining themselves watching videos of pratfalls, bootleg concert footage, or who knows what. It's the wrong response, and it smacks of the early days of the web where all access was blocked out of similar concerns.
This attitude on the part of companies and agents is not making it any easier to attract talented, young employees to the industry. I wonder if Met makes YouTube available to its employees?
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