Top 10 reasons to hire Insurance Writer

1. Not many writers are enthusiastic about insurance. I am! An enthusiastic copywriter delivers great copy on time.
2. Few writers understand insurance and risk management. As a second-generation insurance professional with over two decades of experience, I do.
3. I have almost two decades of copywriting experience.
4. I have strong grammatical and writing skills.
5. I am dependable and a “solution" to your marketing problems.
6. I work well under tight deadlines.
7. Because my overhead is low, my rates are affordable.
8. I make your life easier by taking writing out of your busy schedule so you can concentrate on your bottom line.
9. I understand your business, which means working with me takes less time.
10. We never have to meet if you don’t want to. 90 percent of my work is completed by phone and electronic mail.

Lose those adverbs!

What is an adverb and why should anyone care? An adverb is a part of speech that modifies several parts of the language, including verbs and adjectives. Often, adverbs end in “ly.”

Adverbs often answer questions like “when,” “how often,” “how,” or “in what manner.” Here are some adverbs:

· admittedly
· sadly
· totally
· highly
· completely

Adverbs weaken your writing. Most adverbs can be eliminated from text without losing one iota of meaning.

We see adverbs often in insurance writing. Have you ever written any of these sentences?

“Your home was totally destroyed.” If it was destroyed, why do you need to add “totally"?

“Admittedly, you made a valid point.” If you say the point was valid, why add "admittedly"?

"I note that you were understandably confused.” Not only is the tone condescending, but it's clearer to say "I understand your confusion."

We can avoid the use of adverbs in writing by using verbs. Instead of saying “I was badly mistaken,” how about saying “I was wrong”? Or instead of writing “That is highly unlikely,” try “That is improbable.”

Just by searching "ly" with your 'find' function, you can search out and destroy those adverbs! Your writing will be clearer and more concise.

Even the best writer needs occasional help to deliver the best message in the fewest words. A copywriter can turn your raw text into streamlined communications!

Organizing an advertising project

Any copywriter you hire must work closely with you and your organization to determine your advertising needs. Before you meet, here are some key questions to consider to save time, money and to better target your marketing.

• What service or product do you offer?
• What project do you have in mind?
• What is your budget? This allows the copywriter to help set your expectations for the scope of the project.
• How will you get your message across? Are you considering direct mail, an improved website, press release campaigns, or perhaps radio spots?
• What is the goal of the project? Be specific. For example, “I want to increase the amount of long-haul trucking coverage that we write," or "I want to obtain more adjusting business from managing general agents."
• Who is your target market? Be specific.
• How will your target market benefit from you providing these services as opposed to your competitor?
• What else are you doing toward this goal? In other words, is this part of a bigger advertising plan already in place?
• Who are your competitors? What are they doing?
• Describe why your product or service is better than your competitors.
• What have you done in the past regarding this endeavor? Describe similar projects. How well did they succeed? Why or why not?
• Has your competitor done something you like? What about something you don’t like? (Raid your “swipe file.”)
• Who is the contact person at your agency for this project?
• Who authorizes acceptance of the project?

While you may be a good communicator, a copywriter can help you hone your message to a few key points. This saves money and helps to ensure that your copy does its job -- bringing in business.

Start a “swipe file”

Does your competitor have an impressive ad campaign? Did you receive an effective direct mail pitch? Did some magazine ad, insert, direct mail postcard or newsprint advertisement catch your eye? When you find great advertising examples, cut them out and place them in a “swipe file” for future reference.

If you see a web site you like, keep a copy of it in a “favorites” file on your computer. When you hear radio clips that are well written and speak to you, make some notes and consider how these types of ads could be used to promote your business.

Don’t limit yourself to insurance-related advertising. Almost any copy can be adapted to your business with a little imagination and skill.

A swipe file doesn’t mean you are stealing anyone’s ideas. Swipes simply help you consider the many methods available to better portray your business. Your swipe file can be invaluable when you decide to better target your marketing or begin a new ad campaign.

There is one caveat to the swipe file. Don’t assume that all the ads that you like will work. The best-written ad can fail for a variety of reasons. A copywriter can help you target your marketing for maximum advantage.

Why hire a copywriter?

Insurance isn't the sexiest of topics. Neither are issues like risk management, personnel problems or safety. Therefore, it's often almost impossible to get your message across to your target audience because you can't get your foot in their door with your literature.

A copywriter can help. You know your target audience and we know how to woo them. Let www.insurancewriter.com provide high-impact copy at a reasonable price.

With over twenty years in the insurance business, I have worked in most phases of the property and casualty industry and can target your message to consumers, agents, brokers, claims people, MGAs, the Lloyds' market and other business professionals.

Why work with a copywriter who doesn't know a retention from a deductible or an exclusion from an endorsement? Visit us soon and put our experience to work for you!