Thursday, April 16, 2009

Cut advertising costs by hiring direct

Like almost every independent agent or broker I speak with across the country, you are probably trying to shrink your advertising budget yet keep your brand highly visible. Would you like to how? If you are paying your advertising agency to create your insurance or risk management copy, there is a strong possibility they are outsourcing the creation of that copy to me, or someone just like me.

That’s right, you may be paying 40-to-50 percent more for the creation of your material than you should. Don't pay overhead to agencies who either utilize in-house writers inexperienced in insurance, taking much longer to produce copy, or outsource their writing to specialists like me, then mark up those charges.

Call me today for a free consultation. With over twenty years of risk management and insurance experience, I can furnish you with copy that will make your advertising collateral shine.