C-Level executives obtain most of their purchasing information on line

If your business isn't advertising on line, you may be losing access to the key decision makers in today's businesses: C-level executives such as CEOs, CROs, CFOs, and CLOs.

Forbes recently completed a blind survey of 286 C-level executives and found they spend an average of 16 hours weekly on the Web, not including using e-mail. 64 percent of the respondents viewed eight or more Websites per month looking for business and financial information.

Compared to the time the C-execs spent on other resources,if you aren't making use of web advertising, you may be missing your audience.

Here is the time C-execs spent viewing other medium:

• TV 8.6 hours per week
• Magazines 6.6 hours per week
• Newspapers 6.6 hours per week
• Radio 5.7 hours per week

Should you rethink your advertising dollars? If so, please call to view our innovative HTML advertising campaigns or White Papers that have helped drive traffic to our clients' sites. We have helped dozens of financial services companies build a strong web presence. We would love to help you deliver a crisp, clear message that reaches your intended audience at a rate that is amazingly affordable.

Call (602) 870-3230 for a rapid response.

Upcoming speaking engagement

Nancy Germond will address the Loss Executives Association's (LEA) 77th Spring Meeting and Educational Conference in Portland, Main, on June 12, 2008. Her session, "Brain Drain in the Insurance Industry," provides proactive tips for managing, retaining and training insurance industry personnel. With more than one quarter of the U.S. population eligible to retire in the next few years, this topic is critical to the strategic management of insurance organizations.

The LEA is the premier source of education and training of property claims managers nationwide.

Nancy's articles appear in industry trade journals and her weekly column, "Risk Management for the 21st Century," appears on Allbusiness.com.

Selling workers' compensation coverage

Tired of competing solely on price? Then watch this video and learn:

1) An overview of experience rating
2) Nine key concepts of experience rating that employers need to understand
3) The process of using ModMaster to compute a mod
4) Interpreting ModMaster reports
5) Communicating the 9 key concepts using ModMaster reports, and
6) Taking the next step by introducing WorkCompEdge