Friday, August 17, 2007

Is it time for your case study?

Case studies are an increasingly popular marketing tool. A case study is a customer success story. For example, your company may have helped a company save money or time by using your product. With that company's permission, you can write a case study that outlines that company's problem and how you helped that company solve their problem.

Case studies are usually short, about 1,000 words maximum. Once a case study is written, it can be posted to information portals that publish management pieces, sent to your potential clients, or posted prominently on your website.

Because of their brevity, case studies generally aren't expensive. The case study is an effective method to carry your message to potential clients or to remind past customers that you can assist them with future problems.

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