Sunday, October 14, 2007

Great guide for journalists

When you are contacted by members of the media regarding insurance matters, here's a step you can take to ensure they better understand how insurance works. The more knowledge a journalist has regarding the insurance industry, the better his or her reporting skills and the more balanced the journalist's reporting should be (in a perfect world, at least).

The Insurance Information Institute offers a free booklet for journalists that explains frequently used terms and can be used to better educate media members. Insurance Handbook for Reporters is free to journalists and members of the media; there is a small charge for others.

If you agree to an interview, this is a great URL to send journalists prior to your discussion if you feel they may lack an understanding of the industry.

No comments: