Friday, January 26, 2007

Word of mouth may be your best advertising!

A recent study by BIGresearch found that when considering major purchases such as home stereos or cars, consumers preferred word-of-mouth opinion over television ads, magazine ads, articles, or newspaper inserts. Are you making the most of your good relations with your current customers?

A lead with a name attached to it becomes a referral. A referral is much, much more powerful than a standard lead pulled from local lists or purchased through direct mailing list providers. All of your clients have friends, neighbors, belong to groups like Rotary or attend church, and belong to trade and civic organizations. If you've developed good relationship with your clients, most would be happy to refer you to their friends.

Are you making the most of your customers' good will toward you and your company? If not, consider a sales letter asking your current clients for leads. We'd be happy to help.

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